Without SSL, data transferred between your website and its visitors is not encrypted, making it vulnerable to interception by malicious actors. This could lead to data breaches, loss of customer trust, and potential legal liabilities. Additionally, search engines might rank your site lower, and modern browsers could display security warnings to visitors, leading to reduced traffic and conversions.
Good to Know: SSL not only provides security but also boosts your website's credibility and search engine ranking.
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